Ok, let’s start with a silly joke...
“My girlfriend, a blonde, got two dogs, German Shepherds. I went over to see them. I asked their names, she said, “Rolex and Timex.” I told her they were strange names for dogs and she said, “Duh, they’re watch dogs.”
I hope for my friend’s sake her dogs don’t have the character traits of a Timex but instead the traits of a Rolex: timeless friends that will live long, valuable lives.
Similarly, wouldn’t you rather buy a watch that will last a lifetime, is timeless in style, and will appreciate in value over the years? Or a watch that will die in four years and depreciate in value?
Trust me when I say, don’t buy the Timex. Buy the Rolex. A Rolex watch should not only appeal to the status-symbol seeking socialites, but also to the everyday humble, frugal citizen. Here are four reasons why a Rolex watch is a smart choice for everyone:
- A Rolex appreciates in value over the years. This is more exaggerated if you buy a Rolex on the secondary market (hint JuellTime.com) because you are skipping out on the initial depreciation of a new product. You are buying the product minus the depreciation, since someone else already took the hit from the initial depreciation.
- A Rolex holds it’s value more than any other high-end watch. Although I can appreciate the features and style of many different brands of high end timepieces and luxury watches (Cartier, Patek Philippe, Breitling, Omega, Panerai etc...), a Rolex is the traditional go-to luxury watch of choice for most people and therefore it is in high demand.
- A Rolex lasts forever. A typical Timex watch lasts about 4 years. A Rolex lasts forever, but since people don’t live forever, let’s say the watch lasts your own watch owning adult life--40 years. You would have to buy 10 Timex watches in that same 40 years that you could have bought one Rolex.
- You’ll make money on your Rolex. For example, the typical popular Rolex watch costs about $8,000. A Timex will cost $50 every 4 years for 40 years. That’s 10 Timex watches, or $500 for your lifetime, since they are worth $0 when their day is done. However, after 40 years of wearing the $8,000 Rolex, it will be worth well over $8,000 due to the value of precious metals increasing, inflation, and possibly if you purchased a model that is in high demand, your watch could even be worth significantly more.
So don’t waste $500 on a trash Timex. Invest in a Rolex timepiece--it’s worth your money and it’s worth your time.